Persuasive speech - is a process in which the speaker transmits a message intended to strengthen a certain belief in the audience, to change it, or to encourage the audience to act. Consider specific techniques designed to help you achieve goals related to persuasion. These principles will help make your speech more effective.
You will soon be able to convince the audience if you formulate goals and provide information, focusing on the settings that your listeners adhere to Installation is a predominant or persistent feeling, positive or negative, associated with a certain person, object or issue. In words, people usually express their attitudes in the form of opinions. So, the phrase: "I think it's important to be in good physical shape" is an opinion reflecting a positive attitude of a person to maintaining a good physical shape.
You need to find out which positions are occupied by future listeners. The more you collect data about your audience and the more experience you have in analyzing audiences, the higher your chances of making the right assessment.
The audience settings (expressed in the form of opinions) can be distributed on a continuous scale, from extremely supportive to hostile. Although in any audience some opinions may be located almost anywhere in this distribution, in general the opinions of the audience are usually concentrated around a certain point. This point of concentration is a general setting of the audience in relation to the subject.
You should describe your audience as having a positive attitude (the listeners already hold this viewpoint), not having a certain opinion (listeners are not informed, neutral or indifferent) or having a negative attitude (listeners hold the opposite viewpoint). Then you can develop a strategy for adapting your speech to this setting.
1-st - Positive attitude of the audience. If you think that listeners already share your opinion, then you should think about revising your goal, focusing on a specific program of action.
2-nd - Lack of a definite opinion.(neutral or indifferent) If you think that listeners do not have a definite opinion on your topic, you can set a goal to form their opinion or convince them to act:
If you think that the audience does not have any opinion because it is not informed, then your strategy should be to provide enough information that will help listeners understand the essence of the matter before you address them with a convincing appeal agitating for a certain opinion or inducement to action.
If you think that the audience is neutral with respect to the subject, then the listeners are able to reason objectively and take sensible arguments. In this case, your strategy should include presenting the best possible arguments and reinforcing them with the best information you can find. If your assessment turns out to be correct, with such a strategy you have a high chance of success.
If you believe that listeners do not have any opinion, because they are indifferent to the subject, all your efforts should be aimed at moving them from this indifferent position. Instead of focusing on information, speaking to such an audience, you better focus on motivation. You will need to use less material to support the logical chain of your evidence, and more - directly addressed to the needs of listeners.
3-d - Negative audience setting. If you think that listeners disagree with you, your strategy will depend on whether their installation is moderately negative or completely hostile:
If you think that listeners are in the position of moderate disagreement with your proposal, you can quite directly lead them to their arguments, hoping that the weight of these arguments will force them to move to your side. Speaking to a negative audience, take care to present the material objectively and present the case clearly enough that people who disagree with you would want to consider your proposal, and completely disagreeing, at least, understood your point of view.
If you think that your audience is hostile to your goal, you may be better off starting a topic from afar or thinking about setting yourself up for some less pretentious purpose. It is probably pointless to expect a complete coup in relationships or behavior as a result of just one speech. If you come up with a modest proposal calling for a little change in attitude, you may be able to get your listeners, at least, to think that your message may have some value. Later, when the idea has already "taken root," you can invite them to move even further.